Friday, May 08, 2026
Michael Kupinski, Director of Research, Equity Research Analyst, Digital, Media & Technology , Noble Capital Markets, Inc.
Jacob Mutchler, Research Associate, Noble Capital Markets, Inc.
Refer to the full report for the price target, fundamental analysis, and rating.
Retail distribution. On May 7, the company announced additional details regarding the initial phase of its retail distribution strategy for Shakeology, which is scheduled to launch in more than 80 Sprouts Farmers Market locations on May 18. Notably, the company secured a strategic partnership with KeHE Distributors, a national distributor specializing in organic, fresh, and specialty products, with distribution spanning more than 30,000 retail locations.
Details. For its initial rollout in the retail market, the company will be selling a convenient seven-serving bag of Shakeology for the first time. The seven-serving bag is priced at $34.99 and available in four flavors. Additionally, each Shakeology purchase also includes access to BODi’s digital fitness platform, supporting the company’s cross-over strategy. While Shakeology has never been sold in retail locations, it has generated more than $4 billion in direct-to-consumer sales and delivered more than 1 billion servings since its release in 2009.
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