Key Points: – Over 3.2 million electrified vehicles sold in 2024 – Tesla maintains EV leadership despite market share drop to 49% – Traditional combustion engine sales fall below 80% for first time |
The U.S. automotive industry achieved a significant milestone in 2024, with electric and hybrid vehicles reaching 20% of the total market share for the first time, according to new data from Motor Intelligence. This marks a turning point in the evolution of consumer preferences, signaling a transition toward sustainable transportation options. While the shift to electrified vehicles has been slower than expected by some industry analysts, the data confirms that the momentum behind electrification is undeniable.
A total of more than 3.2 million electrified vehicles were sold last year, with hybrid vehicles—including plug-in models—accounting for 1.9 million units, and pure electric vehicles (EVs) making up 1.3 million sales. This surge has driven traditional internal combustion engine vehicles below the 80% market share threshold for the first time in modern automotive history, further emphasizing the growing importance of electrification in the U.S. automotive sector.
Tesla remains the dominant force in the EV market, despite a slight decline in its market share from 55% in 2023 to around 49% in 2024. While this drop may raise some eyebrows, it highlights the expanding competitiveness in the EV space rather than a downturn in Tesla’s performance. In fact, Tesla’s Model Y and Model 3 retained their positions as the bestselling electric vehicles in the U.S., continuing to set the pace for the industry.
The shift in Tesla’s market share also reflects an influx of new competitors entering the EV market. Hyundai Motor Group, including Kia, secured second place with 9.3% of the market, followed by General Motors at 8.7%, Ford at 7.5%, and BMW at 4.1%. This competition is reshaping the investment landscape, with traditional automakers like Ford and GM making aggressive pushes into the EV market, while luxury brands like BMW tap into the demand for high-end electrified models.
The evolving EV market is creating both opportunities and challenges for investors. The increasing competition, driven by both established automakers and new entrants, is a key factor reshaping the investment dynamics within the electric vehicle sector. Companies that are able to secure significant market share in the EV space, such as Tesla, GM, and Hyundai, are well-positioned to capitalize on the ongoing transition. At the same time, investors must remain vigilant to the competitive pressures that could impact individual companies’ performance, especially as the market continues to mature.
The 2024 data shows that the pace of electrification is accelerating, with over 68 mainstream EV models tracked by Cox’s Kelley Blue Book, and 24 of them showing year-over-year sales growth. The number of new models entering the market (17 in 2024) reflects the increasing commitment of manufacturers to the electric vehicle sector. Yet, it also underscores the need for companies to innovate and differentiate themselves in a crowded marketplace.
Looking ahead, the outlook for 2025 is promising. With projections for EV sales to potentially hit 10% of all new vehicle sales, and electrified vehicles (EVs and hybrids) possibly making up 25% of all new cars sold, the industry is poised for continued growth. However, the investment landscape could be impacted by policy changes, such as the potential reconsideration of the $7,500 federal tax credit for EVs under a new administration. Any changes to such incentives could influence future adoption rates and, in turn, investor sentiment in the electric vehicle market.
In conclusion, the electric vehicle market is undergoing a profound transformation, reshaping the U.S. automotive industry and the broader investment landscape. As more consumers make the switch to electrified vehicles and new players enter the market, investors will need to stay informed and strategically assess the opportunities and risks associated with this rapidly evolving sector.