SEGG Media Corporation Archives

Release – SEGG Media Highlights Veloce’s Diversified Revenue Engine Following $61 Million Majority Acquisition

Posted on February 27, 2026February 27, 2026 by aweinsoff@channelchek.com

February 27, 2026

Acquisition Expected to Contribute Over $20 Million in 2026 Revenue

LONDON, Feb. 27, 2026 (GLOBE NEWSWIRE) — Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) today provided an investor update highlighting the diverse and growing revenue streams resulting from its $61million acquisition of a controlling supermajority interest in Veloce Media Group (“Veloce”).

The acquisition materially expands SEGG Media’s top line, strengthens its international footprint, and accelerates its transition into a scaled, revenue-generating global sports and digital media platform. Based on current operating performance and contracted partnerships, management expects Veloce and its subsidiary Quadrant to generate in excess of $20 million in revenue during 2026.

Multi-Pillar Revenue Model with Immediate Scale

Veloce operates a diversified revenue model across five core verticals:

Digital advertising and media
Creator representation and brand partnerships
Esports and sim racing services
Sustainable motorsport operations
Direct-to-consumer and lifestyle commerce through its growing wholly-owned subsidiary, Quadrant, co-founded by 2025 Formula One World Champion Lando Norris.

This multi-pillar structure reduces single-stream dependency while creating cross-selling and recurring monetization opportunities across audiences, brands, and commercial partners.

Expansive Digital Media Network & Creator Agency Division

Veloce’s owned and operated media network spans more than 45 racing and gaming channels globally. In 2025, the platform generated:

$2.17 million in digital advertising revenue
- Hundreds of millions of views across motorsport and gaming content

In addition, Veloce’s creator agency division, which was launched in 2025, represents 15 high-profile racing and automotive creators and has generated:

$620,000 in revenue since inception
- Commercial partnerships with Audi, Ferrari, Mercedes-Benz, Jaguar, Rolex, Peroni, and Lego

The creator agency model provides scalable margin expansion through brand brokerage and commercial representation agreements. This media reach also acts as a strategic marketing funnel for Veloce and Quadrant products, including merchandise and a forthcoming VISA-branded card, enhancing direct-to-consumer engagement and recurring revenue opportunities.

Quadrant Expansion

A key growth driver has been the expansion of Quadrant, acquired in July 2025. Leveraging Norris-related commercial assets and a vast creator network, in 2025, Quadrant delivered:

1 billion brand impressions
$2.45 million in partnership and digital revenue (H2 2025; the portion of 2025 owned by Veloce)
$675,000 in merchandise, product and B2B activations in the second half of 2025, including T-Mobile collaborations at the Las Vegas Grand Prix

Quadrant’s hybrid model which combines athlete-led brand equity, digital engagement, merchandise, and live activation, provides both sponsorship-driven and consumer-driven revenue streams.

Leadership in Esports, Sim Racing and Sustainable Motorsport

The Veloce Group maintains a leadership position in competitive sim racing and esports, providing official Formula 1 team esports services, global league and sim racing activations, and operating its own professional team and development academy. This division generated $3.36 million in fee-for-service and sponsorship revenue in 2025.

Beyond digital competition, Veloce has established strong credentials in sustainable motorsport, previously operating a championship-leading Extreme E team supported by title partner E.ON. While it did not take part in Extreme E in 2025, for 2024 sponsorship revenue was $2.27 million. Veloce has a confirmed entry into the FIA Hydrogen World Cup in 2026, positioning the Group at the forefront of next-generation racing innovation.

These combined pillars and results demonstrate the scale and balance of Veloce’s diversified revenue model across advertising, esports services, sponsorship, digital partnerships, and commerce, delivering immediate and significant revenue for SEGG Media, instantly improving shareholder value. Revenue for 2026 from Veloce and Quadrant is expected to exceed $20 million.

CEO Statement

Daniel Bailey, Chief Executive Officer of Veloce Media Group, said: “The last two years have been transformational for Veloce. We have built a complementary and diversified platform spanning digital media, esports, sustainable motorsport, and lifestyle commerce.

Our $61 million valuation reflects both what we have achieved and the strength of our foundation. With strong partnerships, a rapidly growing global audience, and a unique joint venture alongside a Formula One World Champion, we are exceptionally well-positioned for our next phase of growth, especially now that Veloce has been acquired by SEGG Media and we expect to continue our momentum to exponentially accelerate and hit our revenue targets with SEGG Media’s support.”

Strategic Impact for SEGG Media Shareholders

The Veloce acquisition delivers:

Immediate revenue scale
Diversified global brand partnerships
Multi-vertical monetization
Strong digital audience penetration
Recurring commercial contracts
High-growth subsidiary expansion (Quadrant)

The transaction significantly enhances SEGG Media’s consolidated revenue base and supports its strategic objective of building a scalable, cash-generative international sports and digital media platform.

Looking Ahead

Management’s 2026 priorities include:

Expanding international sponsorship partnerships
Scaling creator and brand monetization
Growing direct-to-consumer commerce
Integrating Veloce across the broader SEGG Media ecosystem
Driving margin expansion through operational integration

Veloce Media Group now represents a cornerstone operating asset within SEGG Media’s global portfolio.

About SEGG Media

Sports Entertainment Gaming Global Corporation (Nasdaq: SEGG, LTRYW) is a global sports, entertainment, and gaming group operating a portfolio of digital and experiential assets including Sports.com, Concerts.com, TicketStub.com, Lottery.com, and Veloce Media Group. Through its expanding ecosystem of media, live experiences, gaming platforms, and creator-led content, the Company connects global audiences to the sports, events, and interactive entertainment they love. Focused on disciplined execution, ethical gaming, and scalable revenue generation, SEGG Media is building an integrated platform designed to drive sustainable growth and long-term shareholder value.

Important Notice Regarding Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

For additional information, visit http://www.seggmedia.com/ or contact media relations at media@seggmediacorp.com.

Release – SEGG Media Appoints Quadrant CEO Jamie MacLaurin as Senior Vice President Following Supermajority Acquisition of Veloce Media Group

Posted on February 24, 2026February 24, 2026 by aweinsoff@channelchek.com

Research News and Market Data on SEGG

February 24, 2026

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FORT WORTH, Texas, Feb. 24, 2026 (GLOBE NEWSWIRE) — Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”), the global sports, entertainment, and gaming group, today announced that Veloce Media Group (“Veloce”) co-founder and Quadrant CEO Jamie MacLaurin was appointed to the role of Senior Vice President of SEGG’s sports business. MacLaurin has been key in building one of the industry’s most dynamic motorsport businesses, spanning apparel, athletes, content and partnerships. In his new role, MacLaurin will not only continue to play a leading role in Veloce and Quadrant, he will also identify commercial opportunities for the benefit of SEGG Media’s sports business that compliment and enhance the Veloce and Quadrant business models.

As a result of completing the remaining tranches and additional share purchases, SEGG Media has now secured supermajority control of approximately 68% of Veloce’s issued and outstanding equity. To further streamline governance and align long-term strategic objectives, SEGG Media is extending a global offer to acquire the remaining minority equity interests in Veloce. The Company believes increased ownership will enhance operational efficiency, simplify the capital structure, and support growth initiatives across the combined platform. Veloce is expected to contribute $20 million in annual revenue, which SEGG will begin to recognize and report in Q1 of 2026, representing a material increase to SEGG’s consolidated top line.

Quadrant, which MacLaurin co-founded alongside 2025 Formula One World Champion Lando Norris, combines competitive racing with creator culture and lifestyle branding. Together, they have driven a successful diversification of the business model from gaming to content and lifestyle around motorsport, securing larger blue-chip partnerships with companies such as Electronic Arts (EA), VISA, LEGO and E.ON, as well as significantly increasing revenues. Veloce Media Group reported a 153% year-over-year increase in revenue between 2023 and 2024.

Under MacLaurin’s stewardship, Quadrant has grown exponentially. The brand now has an audience of nearly 7 million followers, directly contributing to a wider Veloce digital ecosystem that generates over 500 million monthly views and drives substantial yearly financial growth. Veloce acquired Quadrant in July 2025.

Robert Stubblefield, Chief Financial Officer and Interim Chief Executive Officer and President of SEGG Media, stated: “The acquisition of a supermajority interest in Veloce materially strengthens our revenue base and positions us to consolidate a high-growth international media platform. Appointing Jamie as SVP of SEGG’s sports business ensures continuity of leadership and operational execution as we focus on disciplined growth, capital efficiency, and scalable monetization across our business units.”

Mr. MacLaurin added: “Taking a leadership position at SEGG Media at such a transformative time is really exciting for me. The Company’s portfolio of digital assets gives us the ultimate platform to scale our vision globally, bridging the gap between creator-led culture and top-tier sports entertainment in completely innovative ways. With the Company’s access to capital markets and its global asset portfolio, we are positioned to accelerate Veloce’s growth trajectory and expand our commercial footprint.”

Prior to his ventures with Veloce and Quadrant, MacLaurin began his career as a sports agent, representing elite international athletes.

About SEGG Media

Important Notice Regarding Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. The words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.

SEGG Media Corporation (SEGG) – Strengthens Its Portfolio

Posted on February 24, 2026February 24, 2026 by slightbourne@noblecapitalmarkets.com

Tuesday, February 24, 2026

Michael Kupinski, Director of Research, Equity Research Analyst, Digital, Media & Technology , Noble Capital Markets, Inc.

Jacob Mutchler, Research Associate, Noble Capital Markets, Inc.

Refer to the full report for the price target, fundamental analysis, and rating.

Increases its stake in Veloce Media Group. SEGG Media increases its stake from 12.4% to over 51% in Veloce Media Group, a UK-based digital media and gaming company focused on esports, gaming content, and motorsport entertainment, valuing the company at $61 million. Veloce current management is expected to manage the business and the company has nominated Daniel Bailey, co-founder and CEO of Veloce, to the SEGG board.

Could own up to 75%. The purchase was for cash and stock, with the vast majority for stock. The company issued 2.52 million shares in the transaction, valuing the SEGG shares at $10 per share. SEGG extended the offer for a portion of the remaining interest in Veloce it does not own, and, as such, SEGG may control a larger percentage once the transaction is completed within the next few weeks.

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*Analyst certification and important disclosures included in the full report. NOTE: investment decisions should not be based upon the content of this research summary. Proper due diligence is required before making any investment decision.

Release – SEGG Media Nominates Daniel Bailey to Board of Directors Following Majority Acquisition of Veloce Media Group

Posted on February 18, 2026February 18, 2026 by aweinsoff@channelchek.com

Research News and Market Data on SEGG

February 18, 2026

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Veloce Co-Founder and CEO To Join SEGG Board as Company Accelerates Revenue Growth Sports & Digital Media Platform

FORT WORTH, Texas, Feb. 18, 2026 (GLOBE NEWSWIRE) — Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”) today announced the nomination of Daniel Bailey, Co-Founder and Chief Executive Officer of Veloce Media Group, to the SEGG Media Board of Directors, in connection with the Company’s acquisition of Veloce.

Bailey’s appointment strengthens SEGG Media’s commercial focus, corporate governance and strategic oversight as the Company accelerates its plans to grow revenue in the global sports and digital media sector.

Strategic Board Appointment

Under Bailey’s leadership, Veloce became one of the fastest-growing platforms operating at the intersection of esports, motorsport, digital content, and gaming. Under his leadership, Veloce has built a diversified commercial ecosystem spanning championship-winning teams, athlete-led content brands, and long-term partnerships with global enterprises including McLaren, Visa, Microsoft, Hilton, LEGO, and others. Bailey was also instrumental in structuring Veloce’s recent acquisition of the rapidly growing content and lifestyle motorsport business Quadrant – co-founded by 2025 Formula One World Champion Lando Norris.

As a SEGG Board member, Bailey expects to contribute direct operating expertise in digital audience monetization, brand partnerships, international expansion, and scalable media execution, which are areas central to SEGG’s 2026 growth strategy.

Robert Stubblefield, CFO and Interim CEO and President of SEGG Media, said: “Dan’s appointment reflects our commitment to aligning operating leadership with governance. Veloce delivers scale, rapidly growing revenues and profits, and high-quality commercial partnerships. Bringing Dan onto the Board ensures strategic continuity and strengthens our ability to execute on integration and growth.”

Bailey commented: “This marks an important milestone for both Veloce and SEGG Media. Combining SEGG Media’s access to public markets and strong domain names with Veloce’s proven revenue model and global partnerships creates a powerful platform for accelerated expansion. I look forward to contributing at Board level as we scale the combined business.”

Acquisition Recap: Majority Interest in Veloce Media Group

As reported yesterday, SEGG Media acquired a majority interest in Veloce Media Group at an enterprise value of approximately $61 million (£45 million).

The transaction was structured as a combination of cash and SEGG Media stock at $10 per share.

Veloce reported approximately $17.5 million (£12.8 million) in revenue for its most recently reported fiscal year and currently generates over 500 million monthly digital views across its ecosystem.

Veloce’s acquisition provides SEGG Media with:

Immediate revenue scale and diversification
Established blue-chip commercial relationships
A high-engagement global digital audience
Expansion across esports, motorsport, gaming, and athlete-led media
Embedded leadership continuity through Board and management integration

The acquisition of Veloce lays the cornerstone for SEGG Media’s Sports business unit and materially enhances the Company’s ability to consolidate operating results, expand internationally, and accelerate top-line growth.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Important Notice Regarding Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. The words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.

Release – SEGG Media Unlocks $20M+ in Annual Revenue by Finalizing Terms to Secure Controlling Interest in Veloce Media Group

Posted on February 13, 2026February 13, 2026 by aweinsoff@channelchek.com

Research News and Market Data on SEGG

February 13, 2026

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Transaction Closing Date Set for Next Tuesday, February 17

FORT WORTH, Texas, Feb. 13, 2026 (GLOBE NEWSWIRE) — Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”), the global sports, entertainment, and gaming group, today announced that it has agreed to binding terms to acquire at least a majority interest in Veloce Media Group (“Veloce”), one of the fastest-growing and market leading platforms operating at the intersection of sport, gaming and digital media.

The completion date for consummating the acquisition is set for Tuesday, February 17, 2026, which will result in SEGG Media acquiring a controlling interest of Veloce, enabling consolidation for accounting and reporting purposes and direct control. The transaction values Veloce at approximately $61 million (£45 million) and is projected to contribute in excess of $20 million in additional annual revenue which will begin to be reported in the first quarter of 2026. SEGG Media’s management views Veloce as a foundational international platform that aligns with the Company’s strategy of acquiring cash-generative, media-driven sports assets capable of scaling across sponsorship, content, and commerce.

The acquisition of Veloce will be completed through a blend of cash consideration and SEGG Media common shares priced at $10 per share. The Veloce acquisition is one that the Company has been hyper-focused on for months and completing the transaction is a paradigm shift for SEGG Media and its shareholders. The targeted acquisition of Veloce by SEGG Media signals the Company’s rapid evolution into a diversified global sports and media group.

Veloce’s recent acquisition of Quadrant, co-founded by the current Formula 1 Champion Lando Norris, is a significant and rapidly growing gaming and lifestyle company. With a portfolio of blue-chip commercial partners and direct revenue generation in apparel and product sales the Quadrant business will continue to play a key role in the revenue growth of Veloce and SEGG Media.

Darryl Eales, Veloce Director and investor and formerly CEO of Lloyd’s Development Capital, commented: “I’m truly excited by the potential of the Veloce and SEGG partnership. High-quality, driven, and aligned management teams are crucial for the delivery of strong shareholder value creation. The combined leadership creates a powerful platform for significant and rapid growth, underpinned by both SEGG’s exciting brands and well-founded sports and entertainment strategy and Veloce’s multi-stream revenue platform and strong financial performance.

“Both the Veloce team and the SEGG Board have remained relentless in executing the transaction – even as SEGG completed the final stages of its turnaround – driven by a combined belief in the significant scale of the opportunity that exists post-completion. With the combined value of Veloce, SEGG, and additional pipeline acquisitions, receiving consideration in $10 SEGG stock represents significant upside for Veloce shareholders.”

Daniel Bailey, CEO of Veloce Media Group, said: “This acquisition represents a defining moment not only for Veloce, but for SEGG Media as a group. From the outset, it was clear that our businesses share a common vision for building a global, digitally led sports media platform with ambition and long-term commercial strength.

“The combination of SEGG Media’s access to public markets and strategic focus with Veloce’s brands, partnerships and proven revenue model creates a powerful foundation for accelerated expansion.”

Veloce’s ecosystem spans championship-winning esports teams, athlete-led content platforms, sustainable motorsport series, and a commercial portfolio supported by global brands including McLaren, Revolut, VISA, LEGO, Microsoft, Hilton, E.ON, and Thrustmaster.

Driving over 500 million views per month, Veloce brings with it rapidly growing and diversified revenue streams across digital content, esports, motorsport and brand partnerships, reporting $17.5 million (£12.8 million) in revenue for its latest reported financial period.

Since the start of 2026, SEGG Media’s strategy has been firmly focused on executing fundamental acquisitions designed to accelerate its growth by establishing a scalable and profitable revenue-generating platform. The integration of Veloce’s business and revenue positions SEGG Media to capitalize on accelerating global demand across sport, media, gaming and digital entertainment, with a clear focus on creating genuine value to the Company driven by consistently improving return on invested capital (ROIC) and sustaining high-quality revenue growth with higher profit margins.

Robert Stubblefield, CFO and Interim CEO and President of SEGG Media, said: “The acquisition of Veloce Media Group is a pivotal acquisition for the Company and a clear validation of the strategic direction we set at the start of 2026. Veloce delivers scale, rapidly growing revenues and high-quality commercial partnerships that materially strengthen our profile.

“This acquisition of Veloce and its subsidiary Quadrant springboards SEGG Media to immediately unlocking significant revenue for the Company, which creates long-term shareholder value especially as we integrate a best-in-class digital sports and media platform into the Company. Simply put, it’s a gamechanger!”

Closing is subject to final legal review, completion of definitive documentation, and customary closing conditions.

Important Notice Regarding Forward-Looking Statements

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4e0e16f6-8dfd-4473-b8bd-9bbb0a429d6f

This press release was published by a CLEAR® Verified individual.

For additional information, visit http://www.seggmedia.com/ or contact media relations at media@seggmediacorp.com.

Release – SEGG Media Files $179 Million Lawsuit Alleging Illegal Trading Scheme

Posted on February 10, 2026February 10, 2026 by aweinsoff@channelchek.com

Research News and Market Data on SEGG

February 10, 2026

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Legal Action Underscores Commitment to Protecting Shareholders from Market Manipulation

FORT WORTH, Texas, Feb. 10, 2026 (GLOBE NEWSWIRE) — Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW)(the “Company” or “SEGG Media”), the global sports, entertainment, and gaming group, today announced that it has filed a civil lawsuit in Tarrant County District Court against four firms the Company believes participated in coordinated and unlawful trading activity designed to artificially suppress the Company’s share price and damage shareholder value.

The lawsuit for systematic and widespread market manipulation, styled Sports Entertainment Gaming Global Corporation v. Virtu Financial Capital Markets LLC et al., was filed on February 10, 2026 by the Company’s Outside General Counsel on behalf of SEGG Media, and can be viewed in the link below:

http://ml.globenewswire.com/Resource/Download/b5bf3738-c1f2-4abc-b60a-8e13d012d209

The lawsuit represents a decisive escalation of the Company’s previously disclosed investigation into suspicious trading patterns, including alleged naked short selling, spoofing, abusive short-selling strategies, baiting, and the dissemination of misleading or false market narratives. Based on months of forensic analysis, third-party data review, and legal evaluation, the Company believes these actions were deliberate, coordinated, and intended to distort the market for SEGG Media’s securities.

SEGG Media alleges that the defendants’ fraudulent conduct violated state and federal securities laws, interfered with lawful price determination in the free market, and undermined investor confidence at a time when the Company was executing a turnaround and advancing revenue-generating initiatives. The Company is seeking monetary damages, injunctive relief, and other remedies available under applicable law.

Marc Bircham, Chairman of the SEGG Media Board of Directors, said: “This Company will not tolerate illegal trading behavior that harms our shareholders. We have spent months building the evidentiary record, and we are now acting. This lawsuit sends a clear message: SEGG Media will aggressively defend the integrity of its stock and pursue accountability wherever the facts lead.”

Robert Stubblefield, SEGG Media Chief Financial Officer, Interim Chief Executive Officer and Interim President, added: “We are executing on fundamentals of revenue, discipline, and transparency while also confronting misconduct that we believe has artificially distorted our share price from the Company’s underlying progress and the value of its core assets and strategy. Protecting the Company and its shareholders is not optional; it is core to our mandate.”

The Company emphasized that this legal action is complementary to, not a distraction from, execution. SEGG Media remains focused on completing cash-generative acquisitions, strengthening operations, and building long-term value across its digital asset portfolio, including Sports.com, Concerts.com, TicketStub.com, and Lottery.com.

SEGG Media expects to continue pursuing all appropriate legal and regulatory avenues and will cooperate fully with any inquiries by relevant authorities. While litigation outcomes are inherently uncertain, the Company believes this action is a necessary step to restore market integrity and protect long-term shareholders.

Important Notice Regarding Forward-Looking Statements

This press release was published by a CLEAR® Verified individual.

For additional information, visit http://www.seggmedia.com/ or contact media relations at media@seggmediacorp.com.

Release – SEGG Media Updates 90-Day Plan, Targets February and March Acquisition Closings

Posted on January 30, 2026January 30, 2026 by aweinsoff@channelchek.com

Research News and Market Data on SEGG

January 30, 2026

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Veloce, Nook, and Ant Media Transactions Expected to Close in Q1

FORT WORTH, Texas, Jan. 30, 2026 (GLOBE NEWSWIRE) — Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”), the global sports, entertainment, and gaming group, today provided an update on its previously announced 90-day execution plan, reaffirming its near-term focus on completing announced acquisitions, strengthening core operations, and allocating capital with discipline and accountability.

As part of the Company’s execution roadmap, SEGG Media expects to close on the acquisition of a controlling interest in Veloce Esports Limited (“Veloce”) in February, subject to customary closing conditions. The Company also expects to complete the acquisition of Nook Holdings, Limited (“Nook”) in March, further advancing its strategy of assembling cash-generative and strategically aligned operating assets. After a review of the proposed acquisition of controlling interest in Ant Media & Productions, the Company added completion of the transaction to its 90-day execution plan and projects closure before the end of March.

These transactions represent the cornerstone acquisition priorities of the Company’s 90-day plan and reflect management’s commitment to converting previously announced initiatives into completed, revenue-producing operations.

Marc Bircham, Chairman of the SEGG Media Board of Directors, said, “The Company is laser-focused on delivery. We have narrowed our priorities to a defined set of transactions and operational objectives, and we are executing against them with clear timelines and accountability. Closing these acquisitions is a critical step toward building a stable, scalable platform for long-term value creation.”

The Company’s 90-day plan continues to prioritize the following initiatives:

Completion of the Veloce acquisition, including the remaining tranches required to achieve controlling interest and begin consolidation and integration planning. The transaction, valuing Veloce at $53 million pre-money, marks a pivotal step forward in the SEGG Media’s international expansion strategy. Funds from the Company’s previous payments for Tranche 1 have already been deployed to drive key initiatives, including Veloce’s acquisition of the creator-led content, motorsport, and apparel brand Quadrant, co-founded by Formula 1 driver and winner of the 2025 World Championship, Lando Norris.
Completion of the Nook acquisition, expected in March, further strengthening the Company’s operating portfolio. Nook supports professionals in the sports, fitness, and wellness industry. With its exclusive partnership with Dubai’s DMCC Free Zone, Nook offers a wide range of services, including business setup support, insurance, VAT registration, and networking opportunities for like-minded sports entrepreneurs, and establishes a physical presence in the MENA region that supports the Company’s long-term growth strategy. Nook is a profitable enterprise and is projected to open a second location in mid-2026.
Targeted investment in international operations, beginning with Mexico, to support existing infrastructure and measured expansion.
Completion of the acquisition of controlling interest in Ant Media & Productions Ltd., expected to close by the end of Q1. Once completed, the proposed acquisition will see Sports.com Studios become the exclusive global streaming partner, excluding MENA, for the highly anticipated “Special Forces Trilogy” a 10-episode, high-octane reality series produced in collaboration with Ti22 Films and OSN.
General operational improvements, continuing to enhance financial controls with implementation of a new accounting system, execution discipline, accountability, and reinforcing internal processes aligned with public-company standards.

The Company reiterated that initiatives not expressly included in the 90-day plan will only be pursued if management determines that utilizing an existing funding source would provide a clear and measurable benefit to the Company’s financial position sufficient to offset any potential shareholder dilution.

Robert Stubblefield, Chief Financial Officer & [Interim] President & Chief Executive Officer, stated, “Our objective is straightforward: complete the transactions we have announced, integrate them responsibly, and operate the business with proper financial oversight and discipline. The timelines we are sharing today reflect executable plans, not aspirational targets. We believe this approach is essential to restoring credibility and building sustainable shareholder value.

“January was a busy month for the Company. We unwound several proposed transactions which did not fit with the Company’s strategy and chose to pursue only opportunities which are cash-generative and provide both short and long-term value. We exited two potentially highly dilutive funding arrangements in favor of alternatives which provide more favorable commercial terms. As the month wrapped up this week we have completed the Company’s name change and achieved a significant legal victory.

The Company expects to provide additional updates as material milestones within the 90-day plan are achieved.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com, TicketStub.com, and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Important Notice Regarding Forward-Looking Statements

This press release was published by a CLEAR® Verified individual.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.

Release – Federal Court Dismisses All of Remaining Claims Against SEGG Media

Posted on January 29, 2026January 29, 2026 by aweinsoff@channelchek.com

Research News and Market Data on SEGG

January 29, 2026

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FORT WORTH, Texas, Jan. 29, 2026 (GLOBE NEWSWIRE) — SEGG Media Corporation, formerly Lottery.com Inc., (NASDAQ: SEGG, LTRYW)(the “Company” or “SEGG Media”), the global sports, entertainment, and gaming group continues its transparent and material transformation as it announces today that the United States District Court for the Middle District of Florida (the “Court”) dismissed, without prejudice, the remaining claims in a legacy litigation styled Lottery.com, Inc. f/k/a Autolotto, Inc., et al. v. John J. Brier, Jr., et al., Case No. 8:23-cv-2594 (M.D. Fla.).

In its January 28, 2026 order, the Court granted, in part, the Company’s renewed motion to dismiss for lack of subject matter jurisdiction and declined to exercise supplemental jurisdiction over the defendants’ remaining state-law counterclaims. The Court overruled all objections made by the defendants to the Magistrate Judge’s findings and directed that the case be closed.

The Court’s ruling follows the prior dismissal of all federal claims in the action. With no federal claims remaining, the Court determined that it lacked subject matter jurisdiction to adjudicate the remaining state-law claims and dismissed those claims without prejudice, meaning they were not adjudicated on the merits.

“We are delighted with this outcome and agree with the Court’s decision and its application of well-established jurisdictional principles,” said Gregory Potts, SEGG Media Chief Operating Officer.

The Company views this ruling as a procedural resolution consistent with established federal jurisdictional principles. With yet another dismissal in legacy litigation matters, the new management team at SEGG Media continues to remain focused on executing its business strategy, further developing its core business assets (Sports.com, Concerts.com, TicketStub.com and Lottery.com), driving revenue growth, completing on cash-generative strategically-targeted acquisitions and creating long-term shareholder value.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com, TicketStub.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Important Notice Regarding Forward-Looking Statements

This press release was published by a CLEAR® Verified individual.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com

Release – SEGG Media Set to Acquire Ad Technology Leader Triggy.AI

Posted on November 13, 2025November 13, 2025 by aweinsoff@channelchek.com

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November 13, 2025

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Move Accelerates Company’s AI-Driven Revenue Growth Plans

FORT WORTH, Texas, Nov. 13, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (“SEGG Media” or “the Company”) today announces it has signed a binding Letter of Intent (the “LOI”) to acquire Triggy.AI (“Triggy”), an artificial intelligence technology company specializing in dynamic ad‑revenue formats and gamified engagement solutions. The proposed acquisition is scheduled to close on or before November 28 and will represent a significant advancement in SEGG Media’s technology capabilities to strengthen recurring revenue, deepen audience engagement and scale monetization across its global digital ecosystem.

Founded more than five years ago by experienced gaming and sports‑technology entrepreneurs, Triggy has developed an advanced AI engine used by multiple international brands that drives engagement and advertising optimization for several international brands. Its proprietary platform delivers personalized, real‑time user interactions that increase dwell time, engagement, and conversion which contribute to predictable monthly recurring revenue from enterprise clients.

Integrating Triggy’s technology across SEGG Media’s portfolio, including flagship brands Sports.com, Lottery.com and Concerts.com, will strengthen the Company’s ability to deliver next-generation content formats, data‑driven advertising, and immersive fan experiences at scale.

Tim Scoffham, CEO of Sports.com Media Group and Lottery.com International, said:

“Dynamic and adaptive technology is essential to the future of SEGG Media. Adding Triggy enhances our ability to deliver responsive and personalized user experiences while equipping our partners with powerful monetization tools. This marks another major step in how we leverage AI to differentiate our digital ecosystem and unlock new revenue streams.”

Stefen Thurnberg, Founding Partner of Triggy, added:

“This is an exciting milestone for Triggy. Joining SEGG Media will give us the scale, reach, and strategic support to accelerate the evolution and impact of our technology across multiple global brands.”

Matt McGahan, President, CEO, and Chairman of SEGG Media, said:

“Artificial intelligence sits at the heart of SEGG Media’s long‑term strategy. Embedding AI into our core operations ensures we remain globally competitive, technologically differentiated, and focused on sustained shareholder value. Acquiring Triggy reinforces our commitment to investing in advanced technology that drives both innovation and profitability.”

The acquisition of Triggy will strengthen SEGG Media’s position at the intersection of sports, gaming, and entertainment technology. Triggy’s platform will serve as a foundational revenue engine powering higher CPMs, deeper user engagement, scalable SaaS-style recurring revenue, and cross-platform monetization opportunities across Sports.com, Concerts.com and Lottery.com.

About Triggy.AI

Triggy develops intelligent engagement and monetization tools for the sports and gaming industries. Its proprietary platform enables brands to drive audience participation and advertising performance through gamified content and adaptive interaction models.

About SEGG Media Corporation

SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group integrating traditional assets with blockchain innovation. Through its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, the Company is focused on building immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

For additional information, visit www.seggmediacorp.com.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

For additional information, contact media relations at media@seggmediacorp.com.

Release – SEGG Media Charts a Bold Course into Web3 with $300M Digital Asset Initiative

Posted on October 30, 2025October 30, 2025 by aweinsoff@channelchek.com

Research News and Market Data on SEGG

October 30, 2025

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FORT WORTH, Texas, Oct. 30, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (“SEGG Media” or “the Company”) today announced the launch of its Web3 and Digital Asset Strategy, a two-year roadmap to generate sustainable on-chain yield, accelerate tokenization across sports and entertainment, and embed blockchain infrastructure into its global media ecosystem.

The initiative follows the creation of the SEGG Media Crypto Advisory Board, which is being established to provide guidance for governance, risk management, and execution of the Company’s $300 million Digital Asset and Tokenization Program. This strategy positions SEGG Media among the first NASDAQ-listed companies to bridge traditional finance, sports entertainment, and blockchain-based revenue streams within a regulated framework.

Reimagining Growth Through Active Digital Asset Management

At the core of SEGG’s roadmap lies an 80/20 capital allocation model designed to balance stability, yield, and growth:

80% of deployed capital will be maintained as a multi-asset crypto treasury, with an initial emphasis on Bitcoin (BTC) given current market sentiment and institutional demand, generating validator-based income across Ethereum (ETH), Solana (SOL), and ZIGChain (ZIG).
20% will fund strategic acquisitions in sports, media, and gaming, expanding the Company’s recurring-revenue base, as well as expansion into tokenization of real-world sports assets & other Web3 capabilities to democratize retail investor participation.

SEGG Media also signed an MOU outlining the framework for strategic partnership with ZIGChain, a purpose-built blockchain for real-world asset tokenization. ZIGChain provides the technological infrastructure and digital investment expertise for the Company’s validator operations and tokenized asset programs.

This model aims to create recurring on-chain yield as the Company scales into a next-generation digital media and entertainment group. All income resulting from validator activities will be reported through SEC-compliant filings to ensure transparency and measurable shareholder value.

Beyond Passive Holdings: Building the Future of Sports and Entertainment Tokenization

SEGG Media’s Web3 roadmap goes beyond holding digital assets. Anchored by Sports.com and Concerts.com, the Company plans to develop a fully tokenized sports and entertainment ecosystem built on four core pillars:

Digital Asset Treasury & Validator Yield – Sustainable, yield-generating multi-crypto operations.
Sports and Entertainment Tokenization Ecosystem – Tokenized assets enabling fan ownership, athlete and artist IP monetization, and global engagement via ZIGChain.
Sports and Entertainment Exchange Initiative – The world’s first “Stock Exchange for Sports and Music Lovers,” allowing fans to trade tokenized sports teams and bands or artists.
Strategic Acquisitions – Deployment of validator income into cash-generative assets across sports, entertainment media, and gaming.

Execution Roadmap

The Company will execute the rollout through four phases:

Phase 1 (0–1 months): SEGG Media Crypto Advisory Board activation, validator setup, and treasury seeding.
Phase 2 (0–6 months): Tokenization pilots under Sports.com and Concerts.com with ZIGChain; integration of income from validator activities into corporate filings.
Phase 3 (0–12 months): Expansion of the Sports and Entertainment Exchange platform and launch of tokenized fan assets.
Phase 4 (12–18 months): Full Web3 convergence—multi-asset treasury, active validators, and tokenized revenue stack.

Leadership Commentary

“Our mission is to responsibly connect traditional markets with blockchain innovation,” said Matthew McGahan, Chairman, President & CEO of SEGG Media. “By emphasizing Bitcoin as the foundation of our treasury, we’re combining stability with scalability—using validator income to fuel growth, and growth to accelerate tokenization across our global media ecosystem.”

“Entering into an MOU with SEGG Media represents a milestone for blockchain adoption at the public-company level,” said Abdul Rafay Gadit, Founder of ZIGChain. “By leveraging ZIGChain’s real-world asset tokenization framework, SEGG Media is pioneering how institutional-grade infrastructure can power yield, transparency, and fan participation on a global scale.”

Marc Bircham, Director of SEGG Media added: “This strategy unites sports, technology, and digital finance within a regulated, scalable framework. It’s a blueprint for how listed companies can responsibly adopt Web3 while building lasting value for investors and fans alike.”

Governance and Transparency

The SEGG Media Crypto Advisory Board will provide guidance to SEGG’s Executive Management and Board of Directors on all treasury, validator, and tokenization operations, safeguarding institutional-grade governance and transparency.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group integrating traditional assets with blockchain innovation. Through its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, the Company is focused on building immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

About ZIGChain

ZIGChain is a next-generation blockchain infrastructure designed for real-world asset (RWA) tokenization. Built for scalability, compliance, and composability, ZIGChain enables institutions to tokenize and trade traditionally illiquid assets securely and transparently. Through partnerships across finance, entertainment, and digital infrastructure, ZIGChain is redefining how real-world value is represented and exchanged on-chain.

For more information, visit www.zigchain.com.

Important Notice Regarding Forward-Looking Statements

This press release was published by a CLEAR® Verified individual.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.

Release – SEGG Media Ignites International Gaming

Posted on September 24, 2025September 24, 2025 by slightbourne@noblecapitalmarkets.com

September 24, 2025

Lottery.com’s International Gaming Platform Launch Accelerates Revenue Outlook

FORT WORTH, Texas, Sept. 24, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate, today announced the official launch of its international gaming platform at https://international.lottery.com. Players outside of the U.S. can visit the site today, create an account, and sample many games for free.

The strategic decision to bring operations in house to launch Lottery.com International will maximize revenue potential. The gaming platform was an asset acquired as part of the Company’s purchase of Spektrum Ltd. earlier this year. Lottery.com International will deploy the gaming platform in the global markets across Europe, Africa, and other high-growth territories and is projected to deliver approximately $6,350,000 in the coming FISCAL year (2026); marking an acceleration to the Company’s revenue outlook and sustained balance sheet growth.

Matthew McGahan, Chairman of SEGG Media, said: “This is another example of how the Company’s buy-and build strategy is allowing us to execute at speed and scale. We are confident in our ability to generate revenue from international gaming operations in the near term, and our mission is clear: to deliver long-term value for our shareholders and redefine the gaming experience for customers worldwide. This is about delivering results, quarter after quarter, and positioning SEGG Media as a leader in global gaming, including lottery.”

Tim Scoffham, CEO of Sports.com Media Group and Lottery.com International, added: “This is not just a launch — it’s a momentum shift. Letting consumers across the globe try our gaming platform provides a risk-free opportunity to introduce Lottery.com to millions of players around the world. Our strategy is disciplined operations, strategic expansion, rapid market penetration and capitalizing on the enormous opportunity at the convergence of sports, entertainment, and gaming.”

The Company’s international rollout represents a significant growth catalyss for the Company. By combining enhanced technology, local market execution, and SEGG Media’s buy-and-build approach, the Company is expected to scale revenues rapidly, drive higher multiples, and unlock shareholder value. Real money gaming will be made available to players on the platform in select jurisdictions starting in November. The Company will continue to allow players to enjoy free games in most markets as real money options are made available.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.

Release – SEGG Media Expands U.S. Sports Presence with NFL Yearbook Advertising Deal Across 25 Stadiums

Posted on September 18, 2025September 18, 2025 by slightbourne@noblecapitalmarkets.com

September 18, 2025

FORT WORTH, Texas, Sept. 18, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW), (the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate, today announced it has secured premium full-page advertisements in NFL Team Yearbooks for the 2025/26 season, which ensures SEGG Media’s presence across 25 of the NFL’s 30 stadiums.

The placements feature QR code integration, driving fans directly to Lottery.com and Sports.com, delivering seamless digital engagement from in-stadium experiences to SEGG Media’s online platforms.

The Company secured advertisements in NFL Team Yearbooks that include both Super Bowl LIX winner Philadelphia Eagles and runner-up Kansas City Chiefs. The SEGG Media advertisement also appears in both NFL Team Yearbooks featured in tonight’s Thursday Night Football match-up, Buffalo Bills vs Miami Dolphins at Hard Rock Stadium. A complete list of NFL Team Yearbooks containing SEGG Media’s advertisements are as follows:

Arizona Cardinals	Atlanta Falcons	Baltimore Ravens
Buffalo Bills	Carolina Panthers	Chicago Bears
Cincinnati Bengals	Cleveland Browns	Detroit Lions
Houston Texans	Indianapolis Colts	Jacksonville Jaguars
Kansas City Chiefs	Los Angeles Chargers	Los Angeles Rams
Miami Dolphins	New England Patriots	New Orleans Saints
New York Giants	New York Jets	Philadelphia Eagles
Pittsburgh Steelers	San Francisco 49ers	Tampa Bay Buccaneers
Washington Commanders

“This places SEGG Media at the heart of America’s biggest sport, delivering massive exposure for the Company and the Sports.com brand in front of one of the most passionate fan bases in the world,” said Matthew McGahan, Chairman, President & CEO of SEGG Media. “It’s another step in positioning SEGG Media as a leading global sports, entertainment, and gaming brand into the future.”

Marc Bircham, SEGG Media Board Director and Director of Sports.com, added: “SEGG Media has always recognized that to build a true sports media conglomerate we must capitalize on iconic American sports like the NFL, NBA, MLB, IndyCar, and NASCAR. This initiative demonstrates that we are delivering on our promises to shareholders by embedding ourselves in the heartbeat of U.S. sports and entertainment culture. Engaging directly with NFL fans is a vital steppingstone, and we are actively exploring additional opportunities for the 2025/26 season, from behind-the-scenes content to interactive fan experiences. By delivering engaging content, attracting new users and investors, and expanding not just here at home, but globally, the Company is positioning itself to stand front and center as one of the most dynamic media companies listed on major exchanges today.”

The NFL Team Yearbook initiative forms part of the Company’s wider U.S. expansion strategy, which includes sponsorships in IndyCar, partnerships in esports through Veloce and Quadrant, and the upcoming launch of Concerts.com.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com

Release – SEGG Media Appoints Concert Industry Veteran Simon Lewis to Concerts.com and TicketStub.com Leadership Team

Posted on September 17, 2025September 17, 2025 by aweinsoff@channelchek.com

Research News and Market Data on SEGG

September 17, 2025

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Industry Momentum Builds as SEGG Media Expands Leadership Amid StubHub IPO Buzz

FORT WORTH, Texas, Sept. 17, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”), a global sports, entertainment, and gaming group, today announced the appointment of renowned music and concert executive and former President of Live Nation Europe Simon Lewis to a full-time senior consultancy role overseeing the strategic development and commercial rollout of Concerts.com and TicketStub.com. This appointment follows SEGG Media’s recently completed $10 million acquisition of the Concerts.com and TicketStub.com platforms.

Simon Lewis is best known for his tenure as President of Live Nation Europe where he helped shape the modern live entertainment landscape through high-impact commercial and brand partnerships across the entire Live Nation asset base. His expertise will help accelerate SEGG Media’s positioning in the high-growth ticketing, content and live streaming space. He is joining SEGG Media as a full-time consultant to guide the company’s expansion into concert ticketing, brand partnerships, and strategic media integration.

“There is a feverish excitement in the industry right now, and rightly so,” said Matthew McGahan, Chairman and CEO of SEGG Media. “SEGG Media’s strategy is to move fast and build smart. Adding Simon, a proven and accomplished executive in the entertainment industry, sets us up to differentiate Concerts.com and TicketStub.com from other players in the space and build a customer base of people who are looking for a change from the status quo.”

Lewis will work closely with SEGG Media’s executive team and with Concerts.com Director Patrick Ogle to advance the brand’s integration with the Company’s other strategic assets, including Sports.com, Lottery.com, and upcoming content verticals under Sports.com Studios.

About Simon Lewis
Simon Lewis served as President of Live Nation Europe (2011-2014) having joined the business two years before its 2005 spin off from Clear Channel Entertainment. During that time, as Live Nation built its global empire, including the merger with Ticketmaster in 2010, he helped structure the foundation of today’s global concert industry, spearheading partnerships and major sponsorships across Europe. He has held senior roles at Thames Television, MTV Networks, and CTS Eventim. In 2024 he advised in a senior consultancy capacity in the $1.3bn private equity acquisition of global music festival giant Superstruct and remains a respected force in international live entertainment and high level branded music event partnerships.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.