Online grocery delivery firm Instacart is gearing up to go public and has set the terms for its initial public offering (IPO). In a regulatory filing on Monday, Instacart outlined plans to raise around $616 million through the offering of 22 million shares priced between $26 and $28 each.
The IPO would give Instacart a fully diluted valuation of up to $9.3 billion. This is below earlier estimates of a $40 billion valuation, indicating moderating growth expectations. Nonetheless, the offering could still mark one of the largest public listings this year amid a freeze on IPOs over the past year due to market volatility.
Founded in 2012, San Francisco-based Instacart has established itself as a leading online grocery platform in the U.S. It partners with grocers and retailers to deliver items to customers’ doors in as little as an hour. Instacart competes in a crowded space against entrenched firms like Walmart and Amazon as well as delivery apps like DoorDash and GoPuff.
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Instacart plans to sell 14.1 million newly issued shares in the IPO, with the remainder offered by existing shareholders. Multiple prominent investors have committed to buying shares in the offering, including PepsiCo, which is investing $175 million, and Norges Bank Investment Management, Norway’s sovereign wealth fund.
Proceeds from the IPO will provide funding for Instacart to invest in areas like technology, fulfillment, and advertising as it aims to turn a profit. The company posted revenues of $1.8 billion in 2020 but has yet to become profitable.
The upcoming listing will test investor appetite for high-growth tech IPOs after a yearlong freeze. Instacart’s debut performance will depend on prevailing market sentiment closer to its trading date. But a successful IPO could boost Instacart’s brand and validate its status as a leading next-generation grocery platform.