Xcel Brands (XELB) – Building A Sizeable Social Media Presence


Friday, May 30, 2025

Xcel Brands, Inc. 1333 Broadway 10th Floor New York, NY 10018 United States https:/Sector(s): Consumer Cyclical Industry: Apparel Manufacturing Full Time Employees: 84 Key Executives Name Title Pay Exercised Year Born Mr. Robert W. D’Loren Chairman, Pres & CEO 1.27M N/A 1958 Mr. James F. Haran CFO, Principal Financial & Accou

Michael Kupinski, Director of Research, Equity Research Analyst, Digital, Media & Technology , Noble Capital Markets, Inc.

Jacob Mutchler, Research Associate, Noble Capital Markets, Inc.

Refer to the full report for the price target, fundamental analysis, and rating.

Lackluster Q4 results. The company reported Q4 revenue of $1.2 million and an adj. EBITDA loss of $0.8 million, both of which were well below our estimates of $2.6 million and $0.2 million, respectively, as illustrated in Figure #1 Q4 Results. Notably, while Q4 results were softer than expected, the company has signed several new brands this year, which have yet to impact operating results. Importantly, the new brand launches have increased the company’s total social media following from 5 million to 45 million over the past five months, a significant step towards reaching its goal of 100 million followers.

Preliminary Q1 results. Additionally, the company provided preliminary Q1 results of $1.33 million in revenue, a decrease from $2.18 million last year, and an expected net loss of roughly $2.67 million, which is an improvement from a net loss of $6.35 million last year. The improvement in net loss is attributable to a $0.8 million improvement in core operating results and a $2.3 million impairment charge recorded in the prior year period. 


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