What is CBD, and why am I seeing it everywhere?
(Note: companies that could be impacted by the content of this article are listed at the base of the story (desktop version). This article uses third-party references to provide a bullish, bearish and balanced point of view; sources listed in the “Balanced” section)
The widespread appeal of cannabidiol (CBD) in both consumer and medical markets is perhaps one of the most exciting developments to arise from the international trend toward cannabis legalization. The rapid rise in the popularity of CBD has encouraged companies across disparate industries to add it to their products. From cupcakes to beer to sunscreen to pet food, it seems that shoppers can now find CBD in almost anything. CBD has primarily been marketed as a treatment for anxiety relief and inflammation reduction, but there are claims that the supplement can treat many other disorders. The jury remains out on what CBD can actually do, but given CBD’s recent success it seems consumers are eager to experiment and find out.