Tuesday, May 31, 2022
Townsquare Media (TSQ)
Growth Appears To Be Accelerating
Townsquare is a community-focused digital media and digital marketing solutions company with market leading local radio stations, principally focused outside the top 50 markets in the U.S. Our assets include a subscription digital marketing services business, Townsquare Interactive, providing website design, creation and hosting, search engine optimization, social media and online reputation management as well as other digital monthly services for approximately 26,800 SMBs; a robust digital advertising division, Townsquare IGNITE, a powerful combination of a) an owned and operated portfolio of more than 330 local news and entertainment websites and mobile apps along with a network of leading national music and entertainment brands, collecting valuable first party data, and b) a proprietary digital programmatic advertising technology stack with an in-house demand and data management platform; and a portfolio of 321 local terrestrial radio stations in 67 U.S. markets strategically situated outside the Top 50 markets in the United States. Our portfolio includes local media brands such as WYRK.com, WJON.com, and NJ101.5.com and premier national music brands such as XXLmag.com, TasteofCountry.com, UltimateClassicRock.com and Loudwire.com.
Michael Kupinski, Director of Research, Noble Capital Markets, Inc.
Patrick McCann, Research Associate, Noble Capital Markets, Inc.
Refer to the full report for the price target, fundamental analysis, and rating.
Non-deal road show highlights: This week Townsquare Media hosted a meeting for investors in St. Louis. Bill Wilson, CEO, accompanied by Stuart Rosenstein, CFO, and Claire Yenicay, EVP, highlighted the unique value proposition that the company brings to its local markets, in which its broadcasting business provides a launchpad for Townsquare’s digital media and digital marketing solutions businesses. Management expects to grow Digital revenue at 11.5% CAGR from 2021-2024.
Small market sweet spot. Management noted that the company’s focus on markets outside the top 50 allows it to bring sophisticated digital marketing solutions to markets where it was very unsophisticated. Notably, since these markets are too small for larger operators, Townsquare has limited competition for its services….
This Company Sponsored Research is provided by Noble Capital Markets, Inc., a FINRA and S.E.C. registered broker-dealer (B/D).
*Analyst certification and important disclosures included in the full report. NOTE: investment decisions should not be based upon the content of this research summary. Proper due diligence is required before making any investment decision.