| Key Points: – Banzai acquires Vidello, adding $6.5M in revenue and $2.3M in EBITDA, representing 59% revenue growth. – Vidello’s suite includes CreateStudio, PhotoVibrance, and a flagship video hosting platform serving 90,000+ customers. – The acquisition enhances Banzai’s AI-powered platform with advanced video creation and hosting tools. |
Banzai International, Inc. (NASDAQ: BNZI), a leading marketing technology company, has signed a definitive agreement to acquire Vidello, a London-based video hosting and marketing suite provider. The acquisition is expected to boost Banzai’s trailing twelve-month (TTM) revenue by 59%, adding $6.5 million, and increase EBITDA by $2.3 million, reflecting the strategic impact of this transaction on Banzai’s growth trajectory.
The acquisition, valued at up to $7 million, includes a mix of cash and equity payments to Vidello’s shareholders, with performance-based targets shaping the final payout. Vidello brings a robust suite of video content creation and marketing tools to Banzai’s portfolio, including CreateStudio, PhotoVibrance, Twinkle, and its flagship Vidello video hosting platform. Vidello’s offerings cater to over 90,000 customers globally, further strengthening Banzai’s reach in the video marketing sector.
Vidello’s standout products are tailored to enhance the video creation and hosting experience for businesses. CreateStudio enables users to craft professional 3D character videos for social media and websites. PhotoVibrance animates static images, turning them into dynamic motion visuals, while Twinkle offers a comprehensive audio platform with royalty-free music for video projects. Vidello, the flagship product, combines video hosting, playback, and collaboration tools, featuring built-in marketing functionalities such as calls-to-action for lead generation.
Joe Davy, Founder and CEO of Banzai, expressed his enthusiasm for the acquisition, stating, “We’re doubling down on building the best suite of video products by adding Vidello. Video content is the future of marketing across every platform. Vidello’s tools make it significantly easier to create attention-grabbing video content without technical expertise.”
Vidello’s Co-Founder and CEO, Josh Ratta, highlighted the synergy between the two companies. “This partnership comes at the perfect time, offering an exciting opportunity to expand our video tools and reach a wider audience. By integrating Vidello’s capabilities with Banzai’s AI-powered platform, we strive to help businesses create and host engaging videos that elevate their marketing efforts,” Ratta said.
The acquisition positions Banzai to capitalize on the growing importance of video in digital marketing strategies. Vidello’s high ratings on platforms such as Capterra and G2 reflect its strong product-market fit and user satisfaction. The integration of Vidello’s tools with Banzai’s existing AI-driven platform is expected to create significant synergies, enhancing customer engagement and reducing churn.
The transaction is set to close in December 2024, subject to customary conditions. The structure includes $5.5 million in cash and $1.5 million in equity or warrants, providing a balanced approach to preserving liquidity while aligning interests.
With this acquisition, Banzai not only strengthens its financial position, growing TTM revenue to $17.3 million, but also expands its technological capabilities, reinforcing its vision of becoming a leader in AI-powered marketing solutions.