Verb Technology Company, Inc. (Nasdaq: VERB) has announced the acquisition of LyveCom, an AI-driven video commerce platform, in a move that positions its MARKET.live platform as one of the most advanced AI-powered social shopping solutions in the industry. The transaction, which is subject to standard conditions including an audit of LyveCom’s financial statements, is expected to close within 60 days. However, Phase 1 of the integration has already been completed, with the newly updated MARKET.live launching today.
The acquisition brings AI-powered technology that enables brands and merchants to deliver an omnichannel livestream shopping experience. This allows businesses to engage customers not just on the MARKET.live platform, but also across their own websites, mobile apps, and social media platforms. With AI-driven video content automation and personalized shopping experiences, the new capabilities streamline content production while expanding reach. LyveCom’s proprietary technology also allows livestreams and shoppable videos to be embedded directly onto merchant websites without affecting site speed. At the same time, content from TikTok, Instagram, and YouTube can be aggregated and repurposed into interactive shopping experiences, enhancing engagement without the need for constant content creation.
The newly enhanced MARKET.live introduces several industry-changing innovations, including one-click simulcasting that allows brands to broadcast live shopping events across multiple platforms such as TikTok Shop, Shopify’s Shop App, and their own e-commerce websites. AI-powered tools will automate video content creation, while frictionless self-serve onboarding makes it easier for millions of Shopify merchants to integrate live and shoppable video in just three clicks. Strategic partnerships with Tapcart, Klaviyo, and Recharge will further expand MARKET.live’s reach in mobile commerce and direct-to-consumer brands. Additionally, an advanced analytics hub will provide real-time insights into shopper behavior, helping merchants refine their strategies and drive conversions.
The acquisition marks a major step toward establishing VERB’s MARKET.live as a leader in livestream and AI-powered social commerce. The platform’s integration with LyveCom’s AI solutions will enhance video content personalization, automate merchandising strategies, and improve conversion rates through AI-powered predictive analytics. The company also plans to launch AI avatar live shopping hosts, which will engage audiences in real time with near-human realism.
According to a report from The Business Research Company, the global social commerce industry is projected to surpass $1.29 trillion by 2028, growing at a CAGR of 13.7%. VERB’s latest move signals its intent to dominate this rapidly expanding space by setting a new standard for AI-powered interactive video commerce. CEO Rory J. Cutaia reinforced the company’s commitment to innovation, stating that the acquisition ensures MARKET.live will bridge brands, marketplaces, and social platforms in a way that enhances engagement and drives sales.
With the integration of LyveCom’s technology, MARKET.live is now positioned as the go-to platform for brands looking to future-proof their business with AI-powered video commerce. As the industry shifts toward interactive shopping experiences, VERB’s strategic expansion underscores its ambition to lead the next evolution of social commerce.