Tag: HHS

Research, News, and Market Data on HHS

October 14, 2022 9:00 AM

Gen Z & the Rise of Digital Commerce

CHELMSFORD, MA / ACCESSWIRE / October 14, 2022 / Harte Hanks Inc. (NASDAQ:HHS), a leading global customer experience company focused on bringing companies closer to customers for nearly 100 years, will be a featured presenter on a panel program and discussion at the upcoming Reuters Strategic Marketing Conference.

The Harte Hanks panel presentation, “Gen Z & The Rise of Digital Commerce,” will examine how leading-edge digital marketers are leveraging data and analytics to fully engage with Gen Z customers, the largest and most influential consumer segment shaping brand performance.

A featured speaker, Harte Hanks’ Chief Analytics Officer, Dan Rubin, will discuss specific methods of how smart data and analytics can drive better reach and engagement with this key audience. “We’ll offer key insights on how to facilitate an e-commerce shopping experience that moves Gen Z customers seamlessly through the purchase funnel,” Mr. Rubin noted. Mr. Rubin will also share effective strategies for creating authentic, organic content that engages Gen Z and creates a shared sense of purpose with a brand.

With over 20 years of analytics and CRM experience, Mr. Rubin was one of the founding members of the Harte Hanks Analytics team. Dan’s analytics expertise spans across many different clients and across all industries, including retail, banking, gaming, automotive, high-tech/B2B, travel/entertainment, pharmaceutical and packaged goods.

The Reuters Strategic Marketing Conference 2022, on October 21-22, will bring together leaders from the world’s most influential brands to define the future of marketing. The global platform is designed to empower marketing leaders with the tools they need to ensure their brands are engaging with modern audiences with human-first data strategies.

In addition, Harte Hanks will be an exhibitor in the Reuters Customer Service and Experience Conference and Expo at the Brooklyn Bridge Marriott on October 18-19, 2022, featuring a range of leading brands including M&T Bank, IHG Hotels & Resorts, UPS and Citizens Financial Group, among others.

About Harte Hanks:

Harte Hanks (Nasdaq: HHS) is a leading global customer experience company whose mission is to partner with clients to provide them with CX strategy, data-driven analytics and actionable insights combined with seamless program execution to better understand, attract and engage their customers.

Using its unparalleled resources and award-winning talent in the areas of Customer Care, Fulfillment and Logistics, and Marketing Services, Harte Hanks has a proven track record of driving results for some of the world’s premier brands, including Bank of America, GlaxoSmithKline, Unilever, Pfizer, HBOMax, Volvo, Ford, FedEx, Midea, Sony and IBM among others. Headquartered in Chelmsford, Massachusetts, Harte Hanks has over 2,500 employees in offices across the Americas, Europe and Asia Pacific.

For more information, visit hartehanks.com.

For media inquiries, contact Jennifer London at Jen.London@HarteHanks.com.

SOURCE: Harte Hanks, Inc.

View source version on accesswire.com:
https://www.accesswire.com/720395/Harte-Hanks-to-Present-at-Reuters-Strategic-Marketing-Conference

Research, News, and Market Data on HHS

CHELMSFORD, MA / ACCESSWIRE / September 15, 2022 / Harte Hanks Inc. (Nasdaq:HHS), a leading global customer experience company focused on bringing companies closer to customers for nearly 100 years, and FEVO, a leading social-commerce technology company that lets friends shop together, announced a growing partnership today. The partnership is designed to help FEVO maintain its fan-and client-first ethos, as FEVO builds upon its explosive growth from 2021.

The partnership expands Harte Hanks’ prior successful work with FEVO to now allow Harte Hanks to serve as FEVO’s exclusive CX partner. The exclusivity of this relationship demonstrates FEVO’s belief in the power of best-in-class customer care that Harte Hanks provides, and the value it brings to their clients. Currently, Harte Hanks provides a range of services in support of FEVO, including client support, ticket fulfillment and back-office support.

“We’re excited to partner with Harte Hanks as we keep the focus on the fans and brands who trust FEVO with their purchases,” said Betty Tran, FEVO Chief Marketing Officer. “To enhance our customer experience as our consumer base continues to grow, we look forward to introducing Harte Hanks’ services to FEVO partners in need.”

“This expansion of the partnership between Harte Hanks and FEVO demonstrates the strength and value already realized in our work together,” said Ben Chacko, Harte Hanks Customer Care Managing Director. “Our goal is to maximize satisfaction during all interactive communications with FEVO clients and customers.”

For more information visit: https://www.hartehanks.com/

About Harte Hanks:

Harte Hanks (Nasdaq:HHS) is a leading global customer experience company whose mission is to partner with clients to provide them with CX strategy, data-driven analytics and actionable insights combined with seamless program execution to better understand, attract and engage their customers.

Using its unparalleled resources and award-winning talent in the areas of Customer Care, Fulfillment and Logistics, and Marketing Services, Harte Hanks has a proven track record of driving results for some of the world’s premier brands, including Bank of America, GlaxoSmithKline, Unilever, Pfizer, HBOMax, Volvo, Ford, FedEx, Midea, Sony and IBM, among others. Headquartered in Chelmsford, Massachusetts, Harte Hanks has over 2,500 employees in offices across the Americas, Europe and Asia Pacific.

About FEVO:

FEVO is dedicated to changing e-commerce: Our proprietary technology adds friend power to a brand’s site for more browsing, more fun – and more sales. We enable consumers to invite friends to purchase together with just a few clicks, allowing groups to connect and communities to form. And it all happens on a brand’s site with just one single line of code, so brands can capture more data while building their own social graphs and identifying valuable customers.

For media inquiries or further information, please contact: Jen.London@hartehanks.com

FEVO Media Contact: chad.romiti@unytd.com

SOURCE: Harte Hanks, Inc.