Tag: DRCT

Research News and Market Data on DRCT

March 20, 2025 4:01 pm EDT Download as PDF

HOUSTON, March 20, 2025 /PRNewswire/ — Direct Digital Holdings, Inc. (Nasdaq: DRCT) (“Direct Digital Holdings” or the “Company”), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”), today announced that the Company will report financial results for the fourth quarter and full-year 2024 ended December 31, 2024 on Thursday, March 27, 2025 after the U.S. stock market closes.

Management will host a conference call and webcast on the same day at 5:00 PM ET to discuss the results. The live webcast and replay can be accessed at https://ir.directdigitalholdings.com/.

About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience-focused digital marketing and advertising solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Energy, Healthcare, Travel & Tourism, and Financial Services, our teams deliver performance strategies that connect brands with their ideal audiences.

At Direct Digital Holdings, we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is “Digital advertising built for everyone.”

Contacts:
Investors:
Brett Milotte, ICR
Brett.Milotte@icrinc.com

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SOURCE Direct Digital Holdings

Released March 20, 2025

Research News and Market Data on DRCT

March 06, 2025 9:00 am ESTDownload as PDF

New guide provides actionable strategies and tools for agencies to leverage AI effectively

HOUSTON, March 6, 2025 /PRNewswire/ — Direct Digital Holdings, Inc. (Nasdaq: DRCT) (“Direct Digital Holdings” or the “Company”), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”), today announced the release of “Practical Generative AI Use Cases & Tools for Agencies” guide in its AI education series. This comprehensive guide provides agency leaders with real-world AI applications and practical insights to effectively integrate AI tools into their workflows.

The accelerating adoption of generative AI is reshaping agency operations, enabling teams to streamline tasks, enhance creativity, and elevate the quality of their outputs. However, many agencies face uncertainty around where to begin and how to deploy AI responsibly while preserving strategic oversight. Practical Generative AI Use Cases & Tools for Agencies guide provides a structured roadmap for integrating AI-powered solutions into key agency functions.

“Generative AI is no longer a distant concept—it’s already a fundamental part of agency workflows,” said Anu Pillai, Chief Technology Officer at Direct Digital Holdings. “Whether it’s preparing for client meetings or streamlining ad development, AI is becoming an essential tool. This guide helps agencies adopt AI in a way that enhances efficiency while maintaining the creative and strategic edge that sets them apart.”

Turning AI Theory into Agency Practice

Through the guide, agencies gain insight into practical AI applications with real-world examples demonstrating how AI enhances workflows, reduces manual tasks, and improves business outcomes. They also develop a deeper understanding of key areas such as meeting preparation, ad coding, and creative development. The guide emphasizes that while AI enhances these processes, human oversight remains essential. It reinforces that AI is a support tool designed to augment strategic thinking and creativity, not replace them.

Key topics covered include:

• AI-enhanced meeting preparation and client intelligence – Use AI-driven research to streamline meeting readiness and personalize client engagement.
• Client research and pitch development – Automate competitive analysis, RFP responses, and background research for faster, data-driven decision-making.
• Copy and tagline iteration – Accelerate creative brainstorming with AI-generated copy refinements that align with brand messaging.
• Graphic and design iteration – Use AI-assisted design tools to generate creative concepts while maintaining brand consistency rapidly.
• Digital ad coding and deployment – Reduce production time with AI-driven ad creation and optimization automation.

“The goal of this guide is not to replace human expertise but to empower agencies with AI-enhanced capabilities,” added Christy Nolan, VP of Delivery Solutions at Direct Digital Holdings. “By embracing AI as a collaborative tool, agencies can focus more on strategic storytelling and client success.”

In addition to practical real-world examples of AI application, the eBook provides a curated list of AI platforms and solutions that agencies can integrate today. It also features insights from industry leaders on AI’s impact on client interactions, creativity, and the future of agency workflows.

To download “Practical Generative AI Use Cases & Tools for Agencies”, please visit our AI Council resource center.

About Direct Digital Holdings

Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience-focused digital marketing and advertising solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Energy, Healthcare, Travel & Tourism, and Financial Services, our teams deliver performance strategies that connect brands with their ideal audiences.

At Direct Digital Holdings, we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is “Digital advertising built for everyone.”

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SOURCE

Research News and Market Data on DRCT

March 05, 2025 9:00 am EST Download as PDF

HOUSTON, March 5, 2025 /PRNewswire/ — Direct Digital Holdings, Inc. (DRCT) and Green Tea Technology have jointly established Teranexa. This new joint venture aims to assist cities in leveraging AI to enhance operations and improve constituent services. Teranexa offers these Al enablement platforms through its trusted partner network of certified industry leaders like IBM and HPE, as well as others.

Teranexa’s platform can unify a city’s infrastructure costs by combining hardware, software, and services to address city challenges. This approach allows cities to implement AI solutions while managing interconnected issues affecting growth and livability.

Direct Digital Holdings will contribute its expertise in data monetization and technology solutions, while Green Tea will bring its proficiency in rapid IT project deployment. Together, these contributions are expected to enable Teranexa to provide comprehensive city solutions supported by proven methodologies and experienced teams.

Mark Walker, CEO of Direct Digital Holdings, stated, “As we look to optimize our business in 2025, we see this venture as a potential to improve city operations, making them more efficient and data-driven. Teranexa aims to bring scalable, AI-driven solutions to municipalities.”

Mike Little, CEO at Green Tea Technology, added, “Teranexa will provide a Smart City as a Service AI platform for cities to enhance operations and facilitate data-driven decision-making. Our service offers municipalities a foundation for growth and long-term development.”

As part of a soft launch, Teranexa will be introduced at an event during SXSW on Friday, March 7th, in Austin, TX. This gathering will allow industry professionals to network and learn about Teranexa’s approach to city innovation.

You can request an invite here.

For more information about Teranexa and its Smart City as a Service AI solution, visit Teranexa.ai.

About Teranexa
Teranexa, a joint venture between Direct Digital Holdings (NASDAQ: DRCT) and Green Tea Technology, provides AI-driven Smart City as a Service solutions that help cities operate more efficiently, serve residents more effectively, and create new revenue streams. Its fully managed platform integrates infrastructure, data intelligence, AI applications, and monetization tools, enabling municipalities to streamline operations, improve services, and unlock new economic opportunities. Teranexa empowers city leaders to address pressing challenges, optimize resources, and build scalable, secure AI infrastructure for communities by transforming raw city data into actionable insights.

About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience-focused digital marketing and advertising solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Energy, Healthcare, Travel & Tourism, and Financial Services, our teams deliver performance strategies that connect brands with their ideal audiences.

At Direct Digital Holdings, we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is “Digital advertising built for everyone.”

About Green Tea Technology
Green Tea Technology is a leading IT solutions provider in Austin, Texas. As an accredited HPE Certified GreenLake integration partner, the company is at the forefront of delivering cutting-edge Hybrid cloud solutions tailored to meet the unique needs of businesses, both large and small. Green Tea Technology is committed to innovation and sustainability and is dedicated to architecting robust, scalable, and environmentally-friendly IT infrastructures.

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SOURCE Direct Digital Holdings

Released March 5, 2025

Research News and Market Data on DRCT

February 27, 2025 9:00 am EST Download as PDF

New resource provides a structured framework to help organizations assess, prepare, and govern data for high-quality AI inputs

HOUSTON, Feb. 27, 2025 /PRNewswire/ — Direct Digital Holdings, Inc. (Nasdaq: DRCT) (“Direct Digital Holdings” or the “Company”), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”), today announced the release of The Role of Data in AI Quality, a comprehensive guide developed by Direct Digital Holdings’ AI Council to help organizations enhance the quality and integrity of data used in AI systems.

As artificial intelligence drives innovation across industries, organizations face a fundamental challenge: ensuring they have high-quality data to achieve consistently reliable AI outcomes. Businesses risk inaccurate predictions, biased models, and security vulnerabilities without structured, well-defined instructions and high-integrity data. The Role of Data in AI Quality equips business leaders with the insights needed to establish effective data management practices, ensuring AI solutions produce meaningful and trustworthy results. Additionally, it helps organizations make informed decisions about resource allocation, timelines, and investment in data preparation—critical first steps before embarking on any AI initiative.

Setting a Standard for AI Data Readiness

“AI systems are only as good as the data that powers them,” said Anu Pillai, Chief Technology Officer at Direct Digital Holdings. “Businesses investing in AI must first prioritize data quality, ensuring that information is accurate, complete, and ethically sourced. Our guide provides a practical approach for organizations looking to refine their data management strategies, identify gaps that can affect AI performance, and set a strong foundation for AI success.”

The “The Role of Data in AI Quality” guide offers key insights into:

• Understanding the impact of data quality on AI performance
• Best practices for data assessment, preparation, and governance
• Managing compliance and privacy risks in AI-driven environments
• Strategies for eliminating bias and enhancing data integrity
• Leveraging data enrichment techniques to optimize AI outputs

“Many organizations are eager to adopt AI but struggle with the foundational step of data readiness,” added Christy Nolan, VP of Delivery Solutions at Direct Digital Holdings. “This guide goes beyond theory and provides actionable steps to help businesses effectively clean, structure, and manage their data. By following these best practices, companies can ensure their AI systems deliver accurate and meaningful insights.”

By addressing the complete data lifecycle and establishing rigorous controls for accuracy and security, the comprehensive resource enables organizations to build the strong data foundation essential for successful AI implementation.

To download “The Role of Data in AI Quality,” please visit our AI Council resource center.

About Direct Digital Holdings

Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience-focused digital marketing and advertising solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Energy, Healthcare, Travel & Tourism, and Financial Services, our teams deliver performance strategies that connect brands with their ideal audiences.

At Direct Digital Holdings, we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is “Digital advertising built for everyone.”

View original content to download multimedia:https://www.prnewswire.com/news-releases/direct-digital-holdings-introduces-guide-to-high-quality-ai-data-management-for-businesses-302387470.html

SOURCE Direct Digital Holdings

Released February 27, 2025

Research News and Market Data on DRCT

February 20, 2025 9:00 am EST Download as PDF

New guide helps organizations create clear, responsible AI usage policies to unlock the value of artificial intelligence while mitigating risks

HOUSTON, Feb. 20, 2025 /PRNewswire/ — Direct Digital Holdings, Inc. (Nasdaq: DRCT) (“Direct Digital Holdings” or the “Company”), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”), today announced the release of its framework for establishing an employee generative AI usage policy, a practical guide from the company’s AI Council designed to help organizations set clear expectations and guardrails for AI use in the workplace.

As generative AI tools become more common in daily workflows, employees use them to streamline tasks, increase efficiency, and drive productivity. However, organizations risk data leaks, misinformation, compliance challenges, and reputational damage without well-defined policies. Despite widespread AI adoption, only 44% of companies have formal policies to govern its use.

Providing a Framework for AI Adoption and Governance

“AI adoption in the workplace is happening faster than many businesses are prepared for,” said  Anu Pillai, Chief Technology Officer at Direct Digital Holdings. “Employees are already using these tools, but companies are leaving themselves open to significant risks without clear guidelines. Our framework offers business leaders a starting point to create transparent, structured AI policies that allow teams to safely and securely take advantage of the technology’s benefits.”

The “Framework for Employee Generative AI Usage Policy” guide is designed to help organizations craft policies tailored to their needs, addressing:

• Ethical AI use and transparency
• When AI can be used to add value and when its use poses an unnecessary risk
• Data privacy guidelines to protect sensitive information
• Human review and decision-making as a last line of defense
• Creating cyclic structures for evaluating and auditing AI tools to maintain security

“Businesses can’t afford to take a wait-and-see approach on AI governance,” said Christy Nolan, VP of Delivery Solutions at Direct Digital Holdings. “By setting clear guidelines now, companies can foster a culture of informed AI adoption, positioning themselves to stay competitive while maintaining trust with customers, partners, and stakeholders.”

The framework is a foundational resource for business leaders, IT teams, and compliance officers looking to implement AI usage policies aligning with their industry, regulatory requirements, and company goals. It is designed to help organizations stay agile as AI evolves, providing a roadmap for responsible and sustainable AI integration in the workplace.

To download the “Framework for Employee Generative AI Usage Policy,” visit our AI Council resource center.

About Direct Digital Holdings

Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience-focused digital marketing and advertising solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Energy, Healthcare, Travel & Tourism, and Financial Services, our teams deliver performance strategies that connect brands with their ideal audiences. At Direct Digital Holdings we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is “Digital advertising built for everyone.”

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SOURCE Direct Digital Holdings

Released February 20, 2025

Research News and Market Data on DRCT

February 13, 2025 10:00 am EST Download as PDF

New guide provides a practical framework for small and mid-market business leaders to navigate generative AI adoption

HOUSTON, Feb. 13, 2025 /PRNewswire/ — Direct Digital Holdings, Inc. (Nasdaq: DRCT) (“Direct Digital Holdings” or the “Company”), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”), today announced the release of “Demystifying AI,” the first in a series of ebooks, published under its AI Council, which address the widening divide between organizations embracing generative AI and those hesitant to adopt it. The comprehensive guide aims to help business leaders understand and navigate the challenges of navigating the opportunities and risks of implementing AI technology.

“Every day, we see the impact of generative AI on workplace productivity and innovation, yet many business leaders still struggle to separate hype from reality,” said Anu Pillai, Chief Technology Officer at Direct Digital Holdings and AI Council member. “While large enterprises benefit from dedicated AI teams, the reality is that any company, regardless of size, can successfully adopt these technologies to stay competitive – if they have the right knowledge.”

Transforming Understanding into Action
“Demystifying AI” offers business leaders a clear, practical exploration of artificial intelligence, focusing on what AI is—and, importantly, what it isn’t. The guide helps leaders understand AI as a collaborative tool that enhances human capabilities rather than replaces them. It demonstrates how it can handle routine tasks while allowing teams to focus on higher-value work.

The guide addresses the key factors to successfully bridging the gap between AI’s potential and its practical implementation, including:

• Risk management strategies that protect organizational interests
• Security protocols that safeguard sensitive information
• Implementation frameworks that ensure responsible AI adoption

“Organizations that understand how to leverage AI effectively today will have a significant competitive advantage tomorrow,” added Christy Nolan, VP of Delivery Solutions at Direct Digital Holdings and AI Council member. “Our ebook provides the foundational knowledge leaders need to make informed decisions about AI adoption in their businesses.”

These resources offer a complete pathway for organizations to confidently move into AI adoption. To download the “Demystifying AI” ebook, please visit our AI Council Resource Center.

About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience-focused digital marketing and advertising solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Energy, Healthcare, Travel & Tourism, and Financial Services, our teams deliver performance strategies that connect brands with their ideal audiences. At Direct Digital Holdings we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is “Digital advertising built for everyone.”

View original content to download multimedia:https://www.prnewswire.com/news-releases/direct-digital-holdings-ai-council-launches-demystifying-ai-ebook-to-bridge-the-enterprise-ai-divide-302376143.html

SOURCE Direct Digital Holdings

Released February 13, 2025

Research News and Market Data on DRCT

February 06, 2025 9:00 am EST Download as PDF

The new initiative aims to ensure SMBs and mid-market brands aren’t left behind in the digital marketplace

HOUSTON, Feb. 6, 2025 /PRNewswire/ — Direct Digital Holdings, Inc. (Nasdaq: DRCT) (“Direct Digital Holdings” or the “Company”), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”), today announced the formation of its Artificial Intelligence (AI) Council, a new initiative aimed at demystifying and operationalizing artificial intelligence for small and mid-sized business (SMB) advertisers. The cutting-edge council will tackle the widening disparity in AI utilization between large corporations and smaller enterprises by equipping these businesses with actionable AI strategies to enhance their competitiveness in the digital arena.

As digital landscapes evolve, the adoption of AI in advertising has become a critical factor for success. Yet, many SMBs and mid-market brands are disadvantaged due to resource limitations and a lack of specialized knowledge. The AI Council at Direct Digital Holdings is designed to change this narrative by providing small and mid-sized businesses with the tools and insights necessary to leverage AI effectively, leveling the playing field with larger competitors.

“Artificial intelligence is transforming digital advertising, but too often, small and mid-sized businesses are left behind,” said Anu Pillai, Chief Technology Officer at Direct Digital Holdings and Member of the AI Council. “The AI Council’s mission is to bridge this gap. By democratizing access to AI tools and strategies, we empower small and medium-sized businesses to participate and lead in their markets.”

The AI Council will focus on supporting small and mid-sized businesses in several key areas:

• Education and Workshops: Offering seminars and resources that explain AI concepts in straightforward terms, making the technology accessible and understandable.
• Strategy Development: Assisting small and mid-sized businesses in developing AI-driven advertising strategies that are tailored to their unique business needs and market conditions.
• Technology Implementation: Providing support in the implementation of AI tools, from automated bidding systems to customer data analysis, ensuring small and mid-sized businesses can harness AI’s full potential without the need for in-house experts.
• Performance Monitoring: Guiding businesses in setting up systems to monitor the effectiveness of AI applications, enabling continuous improvement and optimization
• Free Ebooks: We have produced a series of eBooks to help guide SMBs through the process of navigating the complex landscape.
• Practical Guides: Practical guides include a framework for employee generative AI usage policy and best practices for generative AI prompting.

In addition to internal experts, the AI Council will collaborate with technologists, academic leaders, and industry innovators to stay on the cutting edge of AI developments. This collaborative approach ensures that the Council’s initiatives are based on the latest research and best practices, making state-of-the-art AI solutions accessible to small and mid-sized business advertisers. “By leveraging both advertising and AI partners, our company will develop innovative products tailored to the unique needs of small businesses. This includes AI-driven marketing tools that help small and mid-sized businesses optimize their dollars as well as strategic initiatives such as AI training programs and workshops to empower small businesses with the knowledge and skills needed to thrive in a competitive market,” said Christy Nolan, VP of Delivery Solutions at Direct Digital Holdings and Member of the AI Council.

The AI Council will be an ongoing effort to ensure that all Direct Digital Holdings customers, regardless of size, have the tools and knowledge to succeed in an increasingly AI-driven world.

Please visit the DDH AI Council Resource Center to download the eBooks and practical guides.

About Direct Digital Holdings

Direct Digital Holdings (Nasdaq: DRCT) brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company. Direct Digital Holdings’ sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within the general market and multicultural media properties. The Company’s buy-side platform, Orange 142, delivers significant ROI for middle-market advertisers by providing data-optimized programmatic solutions for businesses in sectors ranging from energy to healthcare to travel to financial services. Direct Digital Holdings’ sell- and buy-side solutions generate billions of impressions per month across display, CTV, in-app, and other media channels.

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SOURCE Direct Digital Holdings

Released February 6, 2025