Salem Media Group (SALM) – Its Back Is Against The Wall, But…


Wednesday, August 09, 2023

Salem Media Group is America’s leading multimedia company specializing in Christian and conservative content, with media properties comprising radio, digital media and book and newsletter publishing. Each day Salem serves a loyal and dedicated audience of listeners and readers numbering in the millions nationally. With its unique programming focus, Salem provides compelling content, fresh commentary and relevant information from some of the most respected figures across the Christian and conservative media landscape.

Michael Kupinski, Director of Research, Equity Research Analyst, Digital, Media & Technology , Noble Capital Markets, Inc.

Jacob Mutchler, Research Associate, Noble Capital Markets, Inc.

Refer to the full report for the price target, fundamental analysis, and rating.

Soft Q2 results. Revenues of $65.8 million were better than our $64.2 million estimate, driven by improved Digital Media and Publishing revenue. Adj. EBITDA of $2.7 million was below our $3.8 million estimate, reflecting higher than expected expenses as the company continues heightened investments to ramp its digital businesses. 

Lowering full year 2023 adj. EBITDA estimate. Flowing through the Q2 results and our Q3 and Q4 revisions, we are largely maintaining our full year 2023 revenue estimate at $261.6 million and lowering our full year 2023 adj. EBITDA estimate from $18.5 million to $16.1 million. We are maintaining our full year 2024 adj. EBITDA estimate of $26.9 million at this time, which conservatively anticipates an influx of roughly $6.8 million in high margin Political advertising. 


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