Thursday, September 21, 2023
QuantaSing is a leading online service provider in China dedicated to improving people’s quality of life and well-being by providing lifelong personal learning and development opportunities. The Company is the largest service provider in China’s online adult learning market and China’s adult personal interest learning market in terms of revenue, according to a report by Frost & Sullivan based on data from 2022. By leveraging its proprietary tools and technology, QuantaSing offers easy-to-understand, affordable, and accessible online courses to adult learners under a variety of brands, including QiNiu, JiangZhen and QianChi, empowering users to pursue personal development. Leveraging its extensive experience in individual online learning services, the Company has also expanded its services to corporate clients including, among others, marketing services and enterprise talent management services.
Michael Kupinski, Director of Research, Equity Research Analyst, Digital, Media & Technology , Noble Capital Markets, Inc.
Patrick McCann, CFA, Research Analyst, Noble Capital Markets, Inc.
Refer to the full report for the price target, fundamental analysis, and rating.
Initiating coverage with an Outperform rating and a $10 price target. QuantaSing is the largest online individual learning service provider in China, by revenue. It launched in 2019 with a focus on adult financial literacy courses, before expanding to personal interest courses. Additionally, the company operates an e-commerce platform focused on liquor, which could expand product offerings in the future. Our favorable rating is based on the company’s positive cash flow growth outlook.
Scalable business model. The company acquires customers at a low cost by offering free introductory courses advertised through online sources, providing a large audience to which it can sell its premium courses, Currently, the company has over 94 million total registered users on its free course offerings. Notably, the company can quickly develop new courses tailored to customer needs, which provides flexible monetization opportunities.
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This Company Sponsored Research is provided by Noble Capital Markets, Inc., a FINRA and S.E.C. registered broker-dealer (B/D).
*Analyst certification and important disclosures included in the full report. NOTE: investment decisions should not be based upon the content of this research summary. Proper due diligence is required before making any investment decision.