| – GM and Nvidia are partnering to integrate AI-powered solutions into vehicle design, advanced driver-assistance systems (ADAS), and factory automation. – GM will leverage Nvidia’s Omniverse platform for digital factory planning, optimizing manufacturing processes, and improving robotics. – Nvidia continues its push into the automotive industry, competing with rivals in AI-driven vehicle technology. |
General Motors and Nvidia have announced a major collaboration aimed at revolutionizing the automotive industry with AI-driven technology. This strategic partnership will see GM leveraging Nvidia’s advanced artificial intelligence solutions across multiple facets of its business, from vehicle development to factory optimization.
“The era of physical AI is here, and together with GM, we’re transforming transportation, from vehicles to the factories where they’re made,” said Jensen Huang, Nvidia founder and CEO. “We are thrilled to partner with GM to build AI systems tailored to their vision, craft, and know-how.”
A central component of this partnership is GM’s adoption of Nvidia’s Omniverse platform, which enables the creation of “digital twins”—virtual replicas of real-world environments. GM has already been experimenting with Omniverse since 2022 to digitally simulate its design centers and optimize vehicle development. This new collaboration extends those efforts, incorporating Nvidia’s AI-powered solutions into GM’s assembly plants and production facilities.
Beyond manufacturing, GM will integrate Nvidia’s Drive AGX platform into its next-generation vehicles. This hardware will support future advanced driver-assistance systems (ADAS) and enhance in-cabin safety features. The partnership positions GM to further compete in the race toward fully autonomous and AI-enhanced vehicles, an area where competitors like Tesla and Mercedes-Benz have been making significant strides.
While GM has relied on Nvidia’s graphics processing units (GPUs) for AI model training, this expanded agreement takes their collaboration to a new level. The financial terms of the deal were not disclosed, but Nvidia has been known to license Omniverse for $4,500 per GPU, per year. Given the scale of GM’s operations, the automaker is expected to require a substantial number of GPUs to power its AI-driven initiatives.
The announcement coincides with Nvidia’s GTC AI conference, where the company has been showcasing its advancements in AI and simulation technology. The move comes as both Nvidia and GM navigate competitive and regulatory challenges, including increased competition from China and evolving U.S. trade policies. GM’s stock has dropped roughly 8% in 2025, while Nvidia has seen a 12% decline, underscoring the pressure both companies face to innovate and expand their market presence.
GM CEO Mary Barra highlighted the broader implications of the partnership, stating, “AI not only optimizes manufacturing processes and accelerates virtual testing but also helps us build smarter vehicles while empowering our workforce to focus on craftsmanship. By merging technology with human ingenuity, we unlock new levels of innovation in vehicle manufacturing and beyond.”
With over 20 other automakers—including Mercedes-Benz, Volvo, and Volkswagen—already using Nvidia’s automotive AI solutions, this partnership further cements Nvidia’s role in the future of intelligent vehicles. As demand for AI-powered automotive solutions continues to grow, this collaboration between GM and Nvidia represents a significant step forward in reshaping how vehicles are designed, built, and driven.