NFT Investments Benefit from Increased Activity
Do you remember Beeple? He’s the graphic artist who kicked off the non-fungible token (NFT) frenzy. More important than starting an NFT gold rush, the $69.3 million his piece auctioned for alerted many investors and businesspeople to other uses of tokens and blockchain technology beyond cryptocurrency. While the frenzy has simmered, the blockchain-reliant art form is still finding its place. Melania Trump, who owns an NFT company, released a freedom-themed collection in time for America’s birthday. The Ethereum based tokens will be watched closely, compared in price to previous releases, and may help rejuvenate some lost enthusiasm for NFT art.
Background
Non-fungible tokens are unique digital assets stored on a blockchain. Beyond art, NFTs can represent medical records, shipping records, music, videos, and can be adapted to most transactions that benefit from proof of something occurring. In art, the technology allows creators to monetize their digital creations and provide collectors with a method to own and invest in unique digital assets.
As with most art, value is subjective. As with any investment that is new, wild swings can be expected as a market value will be determined by the few initially involved. And these will include those that are extremely bullish and bid up prices, those that know that new thinly traded markets can be elevated by hype, and those that serve as the opposite of hype, they are openly negative on anything new or different. NFTs are no different – for example, nothing has yet openly sold for as much as Beeple’s piece.
Melania’s Place in the NFT Market
In December 2021, Melania Trump, less than one year out of the White House as First Lady, began her own NFT art provider. The themes have been beauty and patriotism and have been popular among collectors. However, since then, the prices of pieces sold and then resold have fluctuated widely in a market that has lost the world’s attention, and is far from maturity.
The Current NFT Release
Some say Melania Knavs, born in communist Slovenia, has gotten to live “the American Dream,” and can appreciate it more than most. Others say Melania Trump understands how capitalism works and is using it to make a buck off of her famous name. As it relates to NFTs, investors should probably focus most on the truth that Melania has brought attention back to this market and investors in NFTs themselves, or the blockchain technology that supports it, benefit. After all, anytime there is an increase of buyers and sellers in a marketplace, liquidity rises, and prices become more rational.
One week before USA Independence Day on July 4, the former first lady announced she is selling “The 1776 Collection,” a tranche of three thousand digital tokens priced at $50 each. Investors are asked to use their digital wallets or more traditional methods, including a credit card, to purchase digital creations.
Previous releases included the “Trump Digital Trading Cards” collection, which featured cartoonish images of the former president in unlikely scenarios, like standing on the moon. Her first edition of her collection generated more than 14,200 ETH ($26.3 million) in trading activity so far in 2023. The second edition has generated about $2.7 million over the same period.
NFT Investor’s Dream
The presence of high profile people are good for the maturation of the NFT market, and Melania Trump’s name certainly has been attached to NFT art. At the release of her third and latest collection, her June 29 announcement proclaimed it gives “collectors the ability to celebrate our nation’s independence while acknowledging America’s Founding Fathers’ vision of life, liberty, and the pursuit of happiness.” The announcement explained that “Each collectible represents an aspect of Americana and was deliberately designed to acknowledge the foundations of American ideals.”
Managing Editor, Channelchek