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The Idea: Hand over the helm of Playboy to your 29 year old daughter. Meet Christie Hefner. |
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Much more than daddy’s little girl… In 1982 at the age 29, Christie became the president of the iconic company her father had started in 1953. This was no honorary title, the company was in serious trouble and it needed leadership. She proved to be the right person for the job. Listen to how she catapulted Playboy Enterprises from the brink of bankruptcy to become an international licensing and multi-media company. GUEST:
Christie Hefner, only daughter of Playboy Enterprises founder, Hugh Hefner, Assumed the roll of president of the company in 1982 and six years later was elected CEO and chairman. She remained in that position for more than 20 years making her the longest serving woman CEO of a public company. Under her control, and with the help of Warren Buffett, the company evolved from the publisher of a men’s magazine to a multi-media international licensing company.
Running time 39:19
HIGHLIGHTS:
11:28 – Interview with Ms. Hefner
21:21 – Playboy strong supporter of woman’s rights – belief that women can be both admired and desired
27:04 – The word brand is overused; Virgin is a brand, United is an airline… Nike is a brand Reebok is a shoe
HOST:
Brant Pinvidic, Hollywood producer and director (Bar Rescue, Biggest loser), C-level corporate consultant, columnist for Forbes and author (3-Minute Rule – Penguin Random House, October 2019). The most innovative Ideas, the inspirational People behind them, and the wealth of Opportunities they create… that’s IPO from Channelchek. |
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watch the IPO series trailer
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