Thursday, April 01, 2021

Harte-Hanks Inc. (HRTH)
Raising Price Target; Shifting More Attention Toward Growth

Harte-Hanks is a marketing services company that provides multichannel marketing solutions as well as consulting, data analytics, and strategic assessment. The company’s offerings focus on business-to-business, retail, finance, and automotive segments through digital, social, mobile, and print media offerings. Harte-Hanks strives to develop better customer relationships through its marketing and analytical services for clients. The majority of its revenue is derived from its marketing services in the retail, technology, and consumer brand segments.

Michael Kupinski, Director of Research, Noble Capital Markets, Inc.

Refer to the full report for the price target, fundamental analysis, and rating.

Increased transparency. The company filed its 10K last week with segment results by quarter for 2019 and 2020. We believe that the segment data provides greater operating transparency. In this report, we provide our segment forecasts and our quarterly and full year 2021 estimates, as well as our full year 2022 estimates.


Refining Q1 estimates.  Q1 ’21 is expected to reflect total company revenue growth, the first time since 2014, on the heals of a strong performance in its Customer Care segment. While revenue growth is not expected to be sustainable in the following 2021 quarters, it illustrates that the company is on the cusp of improved revenues and cash flow performance. Importantly, Q1 cash flow, as measured by …

This Company Sponsored Research is provided by Noble Capital Markets, Inc., a FINRA and S.E.C. registered broker-dealer (B/D).

*Analyst certification and important disclosures included in the full report. NOTE: investment decisions should not be based upon the content of this research summary.  Proper due diligence is required before making any investment decision.