Monday, February 28, 2022

Harte Hanks (HHS)
The Start Of A New Chapter

Harte-Hanks is a marketing services company that provides multichannel marketing solutions as well as consulting, data analytics, and strategic assessment. The company’s offerings focus on business-to-business, retail, finance, and automotive segments through digital, social, mobile, and print media offerings. Harte-Hanks strives to develop better customer relationships through its marketing and analytical services for clients. The majority of its revenue is derived from its marketing services in the retail, technology, and consumer brand segments.

Michael Kupinski, Director of Research, Noble Capital Markets, Inc.

Refer to the full report for the price target, fundamental analysis, and rating.

Revenue and cash flow beat. The company reported full year 2021 revenue of $194.6 million, compared with our estimate of $191.3 million, a solid 10% increase from the year earlier. Full year adj. EBITDA of $18 million beat our $17.1 million forecast by 5%, over 460% above the year earlier.


Customer Care still rolling.  The Customer Care segment generated $19.2 million in revenue in Q4 compared with our upwardly revised estimate of $17.5 million. The segment’s robust quarter was driven by several new clients acquired during the period and continued Covid related, healthcare business …

This Company Sponsored Research is provided by Noble Capital Markets, Inc., a FINRA and S.E.C. registered broker-dealer (B/D).

*Analyst certification and important disclosures included in the full report. NOTE: investment decisions should not be based upon the content of this research summary.  Proper due diligence is required before making any investment decision.