Wednesday, August 14, 2024
Harte Hanks (NASDAQ: HHS) is a leading global customer experience company whose mission is to partner with clients to provide them with CX strategy, data-driven analytics and actionable insights combined with seamless program execution to better understand, attract, and engage their customers. Using its unparalleled resources and award-winning talent in the areas of Customer Care, Fulfillment and Logistics, and Marketing Services, Harte Hanks has a proven track record of driving results for some of the world’s premier brands including Bank of America, GlaxoSmithKline, Unilever, Pfizer, HBOMax, Volvo, Ford, FedEx, Midea, Sony, and IBM among others. Headquartered in Chelmsford, Massachusetts , Harte Hanks has over 2,500 employees in offices across the Americas, Europe and Asia Pacific .
Michael Kupinski, Director of Research, Equity Research Analyst, Digital, Media & Technology , Noble Capital Markets, Inc.
Jacob Mutchler, Research Associate, Noble Capital Markets, Inc.
Refer to the full report for the price target, fundamental analysis, and rating.
Installing a sales organization. We believe that the management team is focused on positioning the company for a swing toward revenue and cash flow growth. To that end, the company has hired high profile senior management that is transforming it into a sales and customer centric company.
A healthy revenue indicator. Management indicated that its pipeline of business is building and ahead of last year. We believe that the company’s investment into building its sales infrastructure, which began late last year, is likely to show improving revenue trends in the second half 2024.
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