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Going to the Movies? A Theater or Stream?
(Note: companies that
could be impacted by the content of this article are listed at the base of the
story [desktop version]. This article uses third-party references to provide a
bullish, bearish, and balanced point of view; sources are listed after the
Balanced section.)
In the 1930s, over half of the US population were weekly movie theater attendees. Today, the average American goes to the movies just four or five times a year.(1) While a large portion of the decline is due to a loss of novelty, changing demographics, and an explosion in entertainment alternatives, the rise of streaming services is having an impact on movie theaters. Can movie theaters survive the onslaught of streaming?