| Key Points: – U.S. holiday spending in 2024 is projected to reach nearly $1 trillion, driven by wage growth and consumer demand. – Over one-third of Americans incurred debt this holiday season, with an average balance of $1,181. – Credit card interest rates remain above 20%, making it crucial to pay off balances quickly to avoid long-term financial strain. |
As the holiday season winds down, American consumers are grappling with the financial aftermath of record-breaking spending. Fueled by strong consumer demand and elevated prices, holiday expenditures are set to reach historic levels. However, this surge in spending has coincided with a sharp rise in credit card debt, painting a mixed picture of financial resilience and vulnerability.
According to the National Retail Federation (NRF), U.S. holiday spending for the 2024 season is projected to hit between $979.5 billion and $989 billion. These numbers reflect robust consumer activity from November 1 through December 31, buoyed by wage growth, modest inflation, and healthy household balance sheets.
Jack Kleinhenz, the NRF’s chief economist, commented that these factors have “led to solid holiday spending.” Despite economic uncertainties, consumers have shown remarkable willingness to shop for gifts, experiences, and celebrations.
This holiday season, however, many Americans have leaned heavily on credit cards to fund their purchases. A LendingTree survey revealed that 36% of shoppers took on debt during the season, with the average amount owed climbing to $1,181, up from $1,028 last year.
Matt Schulz, chief credit analyst at LendingTree, pointed to inflation as a key driver behind this trend, saying, “Prices are still really high, and that means lots of Americans simply didn’t have any choice.” For many, the combination of rising costs and the desire to maintain holiday traditions has outweighed concerns about accumulating debt.
Even before the holiday shopping frenzy, credit card debt in the U.S. was at an all-time high. Data from the Federal Reserve Bank of New York shows that balances were 8.1% higher year-over-year heading into the season. Compounding this issue, a NerdWallet report found that 28% of consumers had not fully paid off the credit card debt incurred during last year’s holiday season.
While some see increased spending as a sign of consumer confidence, the costs associated with credit card borrowing remain a significant concern. Interest rates on credit cards now average more than 20%, with some retail card rates climbing even higher.
For those unable to pay off their balances quickly, the financial repercussions can be steep. LendingTree’s survey indicated that 21% of those with holiday debt expect it to take five months or longer to pay off. This extended timeline can lead to ballooning interest charges, diminishing consumers’ ability to save or meet other financial goals.
Schulz warns, “High-interest debt means less money to put towards building an emergency fund, saving for college, or even covering basic expenses. In extreme cases, it can lead to financial insecurity.”
As the new year approaches, financial experts urge consumers to prioritize paying down holiday debt as quickly as possible. Strategies such as creating a repayment plan, consolidating debt, or transferring balances to a lower-interest option can help mitigate the impact of high interest rates.
While the 2024 holiday season may have been a record-setter in terms of spending, its legacy will likely serve as a cautionary tale about the dangers of relying too heavily on credit in an era of rising costs.